I agree that enthusiasm is important! And indeed, for the Go creators, their particular leanings might have been such that they couldn't get excited about building an LLVM/GCC frontend, and adapting the Plan 9 toolchain is literally the only way those three could have Go gotten off the ground. As a member of the Go team, you'd certainly know better than I.
But Go is long past a personal passion project. Go is over ten years old. Go likely has over a million developers [0]. Go 1.0 has been stable for about seven years, and the first meaningful changes to the language are just now being talked about. In my opinion, it is several years past due for Google to start investing seriously in a Go toolchain based on a mature compiler stack.
I realize the audacity of this claim and I don't make it lightly. But if I had the money to spend on a team of developers, I would spend it making llvm-as and lld fast enough and stable enough to be Go's assembler and linker, and abandon the custom Plan 9 ones.
> It never would have happened. How do you motivate people whose principal frustration is the state of C++ to work on a large C++ codebase?
Well, for one, once the language gets off the ground, you can write the frontend in the new language. Rustc manages to be almost entirely Rust, for example.
> Heterogeneity is a huge benefit to any ecosystem. Improving existing things is great, but building new things is also very important.
I agree, and I think Go is an interesting contribution to the P/L landscape—essentially it proved that stripping away a good deal of complexity (generics, inheritance, etc.) results in a very useful, highly productive language. But I don't think Go's custom assembler and linker are meaningfully contributing to the ecosystem. They're useful presently in that they improve Go developers' productivity with ultra-fast builds, but they're not suitable for use by anything but Go. Improvements to Go's linker and assembler benefit only Go. Improvements to lld or gold can benefit practically everyone using a compiled language.