> Apps to encourage you to exercise are awesome business - they just aren't a way to actually become an exercising person but who really cares about that.

Moral human beings with any sense of self-respect.

Trade is about voluntarily exchanging value. I give you something (like money), you give me something in return (like an app that does what I need), we're both happy. What you're praising here is a violation of this - it's encouraging people to lie about the value they're offering. It's wrong.