The offering itself, the experience the team provided and the way the spaces where designed, not only aesthetically but also functionally, definitely works. Especially in addressing the issues in the original post.

The way forward for us is developing and owning our own locations together with customers, neighbors, service providers etc, and that in unusual but really interesting locations (think Kigali, Bethlehem, Kathmandu), with a foundation on top developing a common infrastructure for procurement, payments, customer service etc.