I think it would be a good campaign to get Americans to reduce vehicle miles if we pointed out how much it costs a mile to drive the damned things.
Like is it really cost effective to go to the theater on the other side of town because the tickets are $1.50 cheaper? Or this grocery store versus the other?
Between the 2006 gas shortage and 2008 recessions, we actually started to see this. As gas approached $4 and $5 per gallon, all of sudden, TCOs were approaching $1/mile
