I've been thinking about this more and more, and it just makes so much sense. No one cares what shape a beer bottle is, the label is enough to tell them apart. Marketing people will complain if they can't differentiate on packaging, but less of them isn't something to worry about either
I’m in total agreement. We give corporations a lot of freedom even when that freedom is unnecessary and leads to significant environmental and societal harm. We’ve got to get some power back for the people so we can say “no, you don’t get any shape. You have to agree to a limited number of shapes and they have to be totally recyclable.”