When I read between the lines I see just a nasty attempt at PR to keep naive users & clueless regulators happy by offering the illusion of choice and control over your data.

The reality is that they designed malicious infrastructure akin to a spyware’s command and control center (but at scale, while the other spyware usually gets by with brittle PHP scripts dropped on a hacked shared host) and are now offering you tools to (supposedly) opt-out from a threat they created in the first place.