It seems like every few months, EE tries to cloak its site in a new way ... then Google catches them and they revert to merely misleading people (by putting the answers several page-scrolls down) into thinking that they need to pay to see the answers.

Actually, I sort of sympathize with the predicament EE faces. They want to show up high on Google search results, because that's how they get new customers ... but they don't want to give away their content for free.

Here's an opportunity for a search engine start-up: Allow users to search (by default) for only free content -- but also allow them to search, if they so choose, for content that's behind a paywall. Pay-for-access sites would love something like this.