I agree that operational policy is important, but you're not going to get that (and you don't want it, necessarily) from the Business Roundtable. Rather, you'd want each company to execute on that kind of policy and share experiences.

It is easy to be skeptical here (and I am), but I think it would be folly to disregard the attempt as mere public relations fodder and instead see this as a starting point and continue to follow-up to ensure they're meeting their stated goals. If it's clear they're not, then happily disregard :)