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0 pointsi_am_nomad6y ago0 comments

Or pull a Groupon and just completely redefine several accounting concepts, e.g. list marketing costs as capital expenditures.

0 comments

fgonzag6y ago

I don't get that one. How are they justifying placing marketing as Capex instead of Opex? What is the advantage? Are they saying marketing is a depreciating asset?

i_am_nomadOP6y ago

IIRC, their argument is that marketing builds brand awareness, and brand awareness is a capital good.

j / k navigate · click thread line to collapse

0 pointsi_am_nomad6y ago0 comments

Or pull a Groupon and just completely redefine several accounting concepts, e.g. list marketing costs as capital expenditures.

0 comments

fgonzag6y ago

I don't get that one. How are they justifying placing marketing as Capex instead of Opex? What is the advantage? Are they saying marketing is a depreciating asset?

i_am_nomadOP6y ago

IIRC, their argument is that marketing builds brand awareness, and brand awareness is a capital good.

j / k navigate · click thread line to collapse