Taking notes about people who visit your physical store vs. taking notes about people who browse to your website
That's just ludicrous.We're not talking about a shopkeeper in a physical store taking notes (or even using sinister tech like tracking your cell phone, or facial recognition to track you) while you're in his store.
If you really want to draw an analogy we're taking about said shopkeeper, who puts a very sophisticated GPS tracking device on you, which does not only provides information, which shops you visit and what you buy, but also looks over your shoulder to track what you read in the library.
But the inconsistency really disturbs me
It's not inconsistent to demand from said shopkeeper to stay the fuck away and mind his own business as soon as I leave his shop.