But a counter argument is that those people aren't the market for a 64-core desktop.

> As far as I understand it, AMD doesn't natively support thunderbolt and that's an emerging standard that people really like.

Thunderbolt has been an "emerging standard that people really like" for almost a decade, with virtually no installed base outside select Apple products.

Intel graciously allowed the USB consortium to use Thunderbolt 3 tech for USB 4. There will be some minor differences, but this differentiator in Intel favor should fade over time.

Here's is briefly explained: https://www.youtube.com/watch?v=Q0W7fHJMnyg

Never underestimate non tech savy customers.

If they can buy a notebook with processors or 16 processors they will be second one because bigger numbers means better.

The biasing isn't just non-techs. I've hand built every PC I've ever owned for over 20 years now, in addition to building many for family and friends, and I still have to do a bit of mental gymnastics to get over my biases for certain manufacturers. When someone like Intel has consistently delivered better performing parts for as long as they have, when AMD throws up a better part it almost feels like its a trick. Hell even now on the consumer desktop parts it looks like Intel is still edging out the newest AMD offerings on single-threaded performance. Just not at a good price. People, even smart informed people, still try to avoid decisions when it seems easy to do so. Reaching for an Intel processor has meant getting the faster part for so long that its muscle memory for people. That's going to take a while to undo.

At least in the consumer market in the UK this is exactly what AMD is viewed as by non-techs.

If you go to an average big box store and look for laptops AMD based systems can start as little as £250 where as you can't get a mobile i3 based system anywhere close.

When these pathetic CPUs are teamed with slow disks and a pile of bloatware it makes them seem cheap and awful.

> As far as I understand it, AMD doesn't natively support thunderbolt and that's an emerging standard that people really like.

Most of the AsRock x570 motherboards support thunderbolt currently afaik