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The logical end to deplatforming is arguing that ISPs should be able to block or decline customers based on the content they are hosting. Not at all. That's an obvious strawman.
You're mischaracterizing what's going on there. If I run a company, it is my right not to make business with radical hate groups and terrorists. They will be someone else's problem then.
That's exactly the reason that Cloudflare has given, not some nebulous talk about "deplatforming".
> which is to make the content no longer available on the internet
LOL. That is decidedly not the purpose of deplatforming, as the word "de-platforming" readily suggests.
> the FBI could already have had them pulled offline just like they do to ISIS websites
It is obvious to me as an outside observer that the FBI applies justice selectively. Domestic terrorism is underrated. Of course, 8chan could be raided and closed for the same reasons as ISIS websites are raided and closed. The laws are there and 8chan could easily be considered aiding and fostering domestic terrorism. The laws are just not applied in this case.
It's also kind of 'reasonable' not to apply them as harshly, since US judges and juries suffer from the same bias. They are unlikely to judge of some deranged gun nut that he was planning or aiding a terrorist attack. They are highly likely to judge of some deranged ISIS sympathizer that he was planning or aiding a terrorist attack. Police authorities make the call on what to pursue and what not to pursue based on the prospects of a successful trial.