I am not worried about using "informality" to get more people studying mathematics.
The book is informal, but by the end of the book, the integral that gets presented is the correct definition of the integral. I've just collapsed as much of the technical language at possible and focused on the core idea. My thinking is: if someone is hooked, sure they'll run up against walls if they try to use my book and only my book, but that would be the time to turn to Stewart (famous Calc text) or comparable. My thinking it that at that point the student is ready for "rigor" and "formality", and they won't even think twice about. They might even appreciate it. I've seen it happen over a decade of calculus teaching. It happens more than you think.
But to take this a little further, I believe the "formality" you mention actually hides a fundamental and insidious truth about mathematics: Mathematics fundamentally is informal. Burrow down deep enough into the epsilon/delta of limit definitions, and you'll see at the bottom is what amounts to an informal "this is good enough I guess".
For instance, at the bottom of epsilon/delta definition of what it means to converge in Baby Rudin (pg. 46), he essentially says "if you can get sequence within epsilon of the target anywhere past N" that's good enough. But why?! There is no more unpacking or additional fundamentalism at that point. How can we be sure we can make a claim about an infinite set of inequalities? Do if/then statements work this way? How can we be sure we can use the natural numbers this way? That fundamental informality then persists throughout the text. It's fine of course, and this is the agreed upon way to do mathematical calculus, but it's also a fundamental informality.
From my point of view (and this is part of what got me writing this book in the first place): why bother going all the way "down there" just to say "good enough"? Why not say "good enough" a lot higher up the ladder closer to where the problem originated.
I'm hardly the final arbiter on this matter. But that's my opinion.