I've always avoid getting involved in (semi-)political discussions but I'm very curious here:
It is fundamentally OK for customers to boycott vendors they do not like (right?), then is it wrong/illegal for the opposite? Are vendors disallow to pick and choose their customers?
We, netizen as a whole, are currently under go the sentiment to boycott Facebook and Google right now: for what we believe to be righteous. If Cloudflare believe it is righteous to boycott 8chan as their customer, are they in the wrong? Is Cloudflare as an organization not allow to have the freedom to pick their customer?