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> I don't get how it's desirable that this shouldn't be called out.
That's not being suggested. It's possible to address the issue without outright cutting off 8chan. This approach is common of more extreme perspectives and does more to breed animosity than solve the problem. There are better ways to approach it, and cutting someone or a group off should be on the end list of possibilities.
> Even if cloudflare is clearly looking at its bank balance when doing so.
It's entirely possible they have two goals in mind, and that would be fine. I simply think it's unlikely because of how they've reacted in this case and the one with Daily Stormer.
I also detect a subtle hint of consequentialism here, but that could be my own reading into your post. (Correct me if I'm wrong.) I simply can't get on border with the idea that the ends justifies the means. While the ends shouldn't be ignore, I don't think it should be seen as the sole arbitrator what determines ethical behavior.