Logic like that is usually applied to forces of nature. Or at least things that provide utility in return for this risk (e.g. cars). Mass shootings don't really fit that mould.
"stop telling people things" strikes me as a strange response. We could have a nationwide epidemic of mass shootings flying under the radar entirely. Sometimes issues need to faced head on.
(and even if the national media didn't say a peep, 8Chan would be all over it, tracking the number of deaths for their high score board. It's a forum for radicalisation that's been ignored for a very long time)
