1) increase the share price (as you mentioned) 2) signal to investors that the company is bullish on it's future (they wouldn't buyback shares if they thought the shares would be lower in the future) 3) Give the company the option to sell the shares in the future in case the extra capital can be used for a prudent use.
It's really mystifying why people are so against share buybacks while no one talks about dividends. They share a lot of similarity, but buybacks provide more options and greater tax efficiency so they should be preferred over dividends in most cases.
> Do you think there is any downside to just transferring wealth to the (already rich) shareholders over and over and over again? Seems to be their top priority nowadays.
That's not what's really going on (see above). Also, I would hazard to guess that most people who have exposure to the stock market have direct market exposure to Apple. Moreover, about half of households have direct (non-pension) exposure to the stock market. So I don't think your claim about it only benefiting the "already rich" shareholders hold much water. Hell, I would bet that 90% of HN users have direct exposure to equity markets.
Also, I bet you do as well.
