I'm not sure this is the case if you look. I live in the upper Midwest and we have many options to buy fresh (daily baked) at many locations around my metro. I just looked at their nutrition guide [0] for their breads and most of the standard, non-dessert breads (except "white") don't have added sugar and only a handful of whole ingredients.
I look at most labels these days and don't buy bread used for sandwiches or toast with sugar. I can't remember the last time I had an issue finding something. As for price I guess that's subjective but I don't find those breads much more expensive in general.
