Most opinions are not stated in a way that reads identical to a claim of factually superior rank. If I say "Emacs is my favorite editor" that is not challenging anybody. "Emacs is an excellent editor" is not challenging anybody either. But "Emacs is best without a doubt" leaves no room for any other editor to be best, and leaves no room for dismissal of the statement as just subjective opinion, so it is a direct challenge to all competitors.