Off topic, I know, however, this reminded me of TV adverts we used to have in my country when I was young where they were saying how great sugar is because it has 0% fat... If only the butter companies responded with adverts about how they're 0% sugar, that would have been fun. :/
Low carb / no carb is gaining in popularity (and some products label it). Sugar is finally becoming the bad guy despite enormous lobbying efforts over a very long time (since the 60s?).