It does work because price cuts give Intel an allergy. Intel has only recently hinted at reducing prices of some high-end CPUs "up to 15%” 2 years after zen came out and after it had already raised prices on the same CPUs by at least 15% since it started struggling with manufacturing shortages last year.

AMD should go as aggressive as possible with the pricing to steal market share from Intel because it has nothing to worry about in regards Intel responding with a price war - it just won't happen. Intel couldn't even bring itself to do that with it's mobile chips - twice. First with Strong-arm and then with Atom. It lost the mobile market twice because of its insatious margin greed.