For instance, HTML[1] is (IIRC) not turing complete, the computation power once you step into a layer of pure HTML prevents you from ever assembling a turing machine - no matter how many gigs of HTML you can pump out you'd never be able to produce a turing machine[2].
[1] Pure HTML, HTML + CSS apparently is turing complete.
[2] This disregards merely using HTML as a data definition format and using other logical components to enable the construction of a turing machine - a turing machine's tape is as simple as can be, so we don't really care about storage formats that can replicate the tape portion, we care about things that can replicate the full machine.