I don't think this just affects "rich" people.
It could also be that Waterluvian had a low income and that affected his relationships.
Or it could be that it just differed in a direction (up or down) that his peers didn't expect or appreciate for whatever reason.
I can think of a lot of reasons revealing my income would affect various relationships I have (whether that's a good thing or a bad thing isn't relevant), even though I wish it wouldn't. Information about money does change the way people treat you.
When I was a kid, people knew my family wasn't doing so well and I'd get lots of well-intentioned charitable offers from friends and friends' parents that just made me feel really bad about myself, so there's one way that having a lower income revealed can affect relationships in an apparently positive way that's still uncomfortable.