Eh? There's no shortage of monitors with well under 10ms of signal to photon latency: https://www.tftcentral.co.uk/images/gigabyte_aorus_ad27qd/la...
That's processing time + pixel response time measured across a handful of monitors. None of them are higher than 9ms. I have no idea where you got 30ms from? Or even what you're talking about at all. Are you exclusively talking about bottom of the barrel monitors here? Even IPS panels are being driven at 144hz these days and adaptive vsync is increasingly everywhere. Nobody is tolerating being slow?