There absolutely are paid options on the web. It's just that they don't seem to appeal to a sufficient number of buyers so advertising could become irrelevant.
Yes.
> There absolutely are paid options on the web. It's just that they don't seem to appeal to a sufficient number of buyers so advertising could become irrelevant.
They aren't appealing in the presence of ad-subsidized free alternatives. Remove the latter, and they just might become appealing again.
For example, using browsers that impose a Content Security Policy that prevents anything from being loaded from domains other than the origin.
You can block third party advertising structurally using uBlock without ruining the internet for everyone else.
I think a combination of consumer protection laws, truth in advertising laws and data protection laws, all turned up to 11 (even GDPR), could achieve most of the desired outcome on the Internet without much problematic "content-policing". But I'm not sure. You won't eliminate advertising from the Internet entirely, but making it illegal would make undesirable advertising more expensive, by creating vast amount of risk for advertisers and simultaneously destroying the adtech industry, thus rendering most of the abusive practices that much less efficient.
(Also, to be clear, I want all advertising gone. Not just on-line, the meatspace one too.)