Advertisement just should not be the central means of income of content producers. I really hope this point of view gets killed together with advertisement.
Ads are placed via an automatic auction upon pageview. GM and Ford both want to show me an ad when I google "what car to buy", and have automatic systems that decide how much they'd be willing to pay to show me that ad based on my likelihood of purchase (income, sex, location, etc). Why not have a system that follows me around and outbids them using funds from my bank account, to show me an ad which is just a transparent image? That way I don't have to see ads but content creators still get what they need?
Certain % of your internet bill goes to helping pay to host the sites you are visiting every billing period. If a site is large enough hosting would be sustained by the visiting userbase rather than the site owner. If a site is too small for that, chances are hosting has been cheap anyway.
Subscription. It is only viable for content that well off people use a lot of though, even then only when you are much better than the free competition.
