JUUL absolutely should be banned from marketing at children, it’s blatantly obvious they know what they are doing.

I’m generally not in favour of legislation because it often either doesn’t work or has bad 2nd order effects but this is one of those cases I’d make an exception for.

Over here in the UK they limited the max strength of vape fluid to 18mg (previously 24mg was common) and reduced the max tank size (I kept my old one as the they are where interchangeable).

It remains to be seen what effect if any that has though.

No, that's incorrect. Juul manufactured "Fruit Medley" and "Mango," both of which are now restricted to online-only sales through their age-verification platform. There are thousands of other vendors who sell sweet-flavored nicotine solutions, though.

I also fundamentally disagree that only children like sweet flavors, and I wonder why fruit-flavored ciders and liqueurs are still legal.

>E-cigs are essentially a very addictive substance (Nicotine) and a bunch of unregulated (and unreported) substances + flavor.

So are regular cigarettes. But regular cigarettes also include the inhalation of a significant amount of tar.

>They're also disguised as usb-keys and hard to detect (not like a cigarette).

It's not a disguise. When first released, Juul's form factor was fairly distinctive but there are a wide variety of commercial e-cigarette form factors now. I'm also not sure what "hard to detect" has to do with anything -- by who, when, in what context?

>I'm sure SF lobbied with JUUL before laying down the ban-hammer.

What does this mean? The phrasing is usually "Company X lobbied Politician Y" or "Company X hired a lobbyist to lobby members of Legislature Z."