The gory death warnings are the most useless counter measure I’ve seen. We have them all over in France and they have no effect. They have no effect because people still think it’s cool to smoke.
What Australia does that other countries don't do in terms of packaging is they completely block out the branding of a pack. So like in Thailand for instance you'll have a regular Marlboro pack with a picture on the back of diseased lungs or whatever. In Australia they block out the designs of packs branding so they're just dark brown with health warnings and in white text somewhere they'll say Marlboro lights or whatever they are.
