However, in the developed world, logistics and supply chains have sufficiently developed to allow for minuscule margins on many everyday, low price items that make it uneconomical to negotiate the value of each item to each buyer, so the seller just lists one price for everyone.
In markets in poorer countries, the seller might not do that, and it might be worth their time to negotiate each sale. If they say to one buyer "I'll sell this to you for 50% off today, and charges him the same price as yesterday, and the buyer agrees to buy", who is harmed?
Price discrimination is a natural part of markets, and the only reason it hasn't been happening is because it wasn't worth the retailers time in the US. But with automated systems coming into place, there is no more labor cost and so it's becoming economical to price discriminate again.