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I always recommend people new to sales/marketing read "Crossing the Chasm", it has been continually updated and is essentially how to sell new technology products to the general market. While you aren't selling a product in the traditional sense, you are selling a dynamic product which is you and your skills. So while there will be parts of the book that seem not as relevant it will still help you get a broad understanding of how to market/sell your services. And think of the product as yourself, that's what you are selling when you are a one person dev shop.
I am happy to share my experiences if you have specific questions, I struggled starting my first agency as I didn't have anyone to ask questions to and just had to screw up a ton to figured out what to do. I was super lucky many many times that I didn't tank that business, but was within days of doing so multiple times.