Having recently driven two model year cars with little change other than one now has a touch screen, the screen made a world of difference. Features I normally never use were quick and easy to access. Yes apple and google car stuff were also easier, but just the entire driving experience was nicer: no knobs to twist and press or shift like a joystick, no sea of buttons with meaningless icon, fewer endless dives of menus.
I see that the data may not agree with my experience but I look to have touch in every car I buy in the future. From a driver looking to leverage technology, while we get automation working, let's make it easy for the driver to get to the car's features.