The flexibility to benefit from rapid product iteration. If you think of cars as mostly software products that receive updates over the air, a flexible interface makes a lot more sense (even though I agree that it makes for a pretty bad user interface).
I drive a car with analog controls. The buttons for controlling the radio, hazard lights, the A/C, etc are all static. I wouldn't want it to change. It gets the job done; it doesn't need iteration, and messing with it would reduce safety. I don't have to look at the controls, because the buttons are of various shapes/sizes that I know. Tactile feedback is value in keeping eyes on the road.
[1] https://www.flightglobal.com/news/articles/airbus-aims-for-a... [2] https://aviation.stackexchange.com/questions/22729/why-are-t...
Compare to the cockpit of Space Shuttle: https://i.redd.it/9mj5bcbnzsx21.jpg
Even in the future world where everything is autonomous, knobs and buttons will always be needed for mission-critical interactions, whether it be driving in dangerous conditions or having to perform emergency maneuvers on your "autonomous" aircraft.
Some things are controlled by the helmet movements.
https://qph.fs.quoracdn.net/main-qimg-e6311865f9688fdb18cb69...
So yes, you can have cabin light and temperature controls on touchscreen on an airplane.
Which means, annoyingly, that you can be locked out of those controls during crew announcements.
For business, not the user.
And honestly I expect the answer is simpler: this enables them to subcontract out the UI part and run it in parallel with the development of the rest of the car, because the UI can no longer affect anything else in the car design.
Is that a genuine benefit, or one that shows up more early in planning and who's downsides show up late?
(I need a term for those cases. Psychological externality?)
You can see it a bit as a Playstation controller (or whatever platform you like), it has multiple programmable buttons. A car could basically have the same. A touch screen is not required.
The touchscreen is "lazy" in that it can defer thinking hard about your problem space and I can see why that alone would feel scary in a car.
On the other hand, there is only so much foresight you can have when you are innovating. Developing a Tesla might simply not be feasible without the flexibility a touchscreen gives you.