And yet the article cites Audi to be giving in to pressure from the fearless (and from Tesla?), moving from the established rotary to touchscreens in future models.
I guess that when you already had touchscreens, it's much easier to sell haptic interfaces as an improvement than when you avoided touchscreen from the beginning. "Still no touchscreens" vs "already beyond touchscreens", even when they have the exact same controls.