You must be misunderstanding something here. This isn't "people on Twitter jawboning" - this is about an institution playing vigilante by deliberately and wrongly accusing a store owner of racism when all he did was try to protect his property. This is real life people losing their jobs and money because they dare to try and stop someone from stealing from them. Not even just the store owner but his employees. Quoting from yourself, this is about "keeping them in subservience" and making sure they "stay in their place".

If you really don't see that and want to continue with the racist apologia then by all means, it's a free country.