I've been predicting for a while now that sites would fall back to the old television show model "RockAuto presents MustangForums.com" or something to that effect.
Instead, we get a dancing Albert Einstein begging us to take IQ tests.
This is in fact very popular among both YouTube channels and podcast producers. It makes a lot of sense for an advertiser to pick a producer who matches their market and have that producer create an in content advertisement. I am fine with this. The content producer wins, the advertiser wins, and the viewer wins by getting better ads by someone they want to support.