I still can't really imagine the other scenario because when I see efficiency gains I think they will lead to growth and more energy usage. Examples like "increasing CPU power should have led to faster software, but instead it lead to slower languages and larger software". Same for memory and bandwidth. Our websites keep expanding to fill the next generation of network capacity.
So the gains from efficiency are quickly consumed by increasing growth and energy use. Maybe you could help me imagine some that are not like that? I'd like that.
It's easier for me to imagine the examples like in the article (more fancy dessert, same ingredients) that are there classed as development, distinct from growth. But growth as defined there, with static energy, I can't imagine right now.