Also agreed. I've already long since pulled almost everything I use away from Google, with the exception of my cell phone (I'm a Fi subscriber).
Now I'm beginning to look into alternative cell phone plans, simply because Google's insistence on advertising doesn't sit well with me.
I currently work at an advertising agency (doing IT stuff), and I'm in the process of job hunting for this exact reason. I can't justify spending my time helping people who are insistent on finding new, increasingly intrusive ways to advertise.