I believe this is a misnomer. The enterprise deployment stuff I’m aware of in Chrome/Chromium is accessible by any user, as far as I know, and in the past I’ve used it to force private browsing on always for my own personal usage.
That said, I switched to Firefox when Quantum came out and haven’t looked back. Mozilla has done some annoying stuff over time, but imo the browser itself is really solid, and with some tweaks is very good.