One way to achieve both action on an institutional level, and reduce the consumption of meat, would be to capture the 'environmental costs' in the price. This could be orchestrated by government intervention, or on a less-effective scale, it could be a market differentiation for certain beef brands to include climate-change mitigation as part of their strategy and charge a premium.
Yes 100%. The world needs Environmental Economics. This would make it financially worth while for huge investment to flow into environmentally friendly products.
