I still use cash for entirely legitimate daily transactions, and for the same reason criminals use cash. Same goes with Bitcoin and cryptography.
I don't need banks monitoring and selling my purchase history to their "affiliates", like insurance companies, so that they can build shadow profiles.
Maybe I'm buying vegan groceries, getting wheat grass enemas and giving my money to the poor. Or maybe I'm spending it on McDonald's, hookers and blow. Either way, it's nobody's business but my own.