"Are you deemed worthy of a CR-48 by Google?" (This is not an official Google quote I'm just laying out the sentiment)
And the problem with that is...some people won't be. So when you look at using the package arrivals for hype you have to realize you're rubbing it in the nose of everyone who didn't get one (and the ones who did are already happy with you so they're already hyped up).
I suppose there's a third group that wasn't interested enough to even apply but I can't imagine those people being moved by a bunch of "my CR-48 arrived" stories.