Eh--"suffering" seems a bit dramatic; as economic transactions go, the up-front price quote by Lyft and Uber makes it pretty transparent and the options available to depart DCA put an upper bound on costs. But I was more referring to how Lyft and Uber make more money off of shorter, cheaper rides. They do make more from longer rides, because of percentages, but my understanding is that volume makes them much more money and that higher prices do depress volume.