A particular subgroup with its Overton window in a certain range is using the power of cancel culture, naming-and-shaming, etc. to see their standards applied universally. Do not underestimate this. The next frontier is identifying and punishing those who are "at risk" of transgressing identity-politics norms. I saw a few of them on Twitter crafting plans to pressure open source conferences to ban people who gave talks of the form "Making X Great Again" where X = JavaScript, unit testing, etc. on the grounds that such a title constituted "normalizing hate speech" and such people were at particularly high risk of violating relevant Codes of Conduct.