I have no doubt the suggested brain-powered hearing aids will be much better but models like Oticon's OPN have smart directionality and localisation features for picking out specifics in noise. Most models also allow you to control the direction of sound enhancement to improve things further - by default most will use a 360 degree, or at least 270 degree field of listening but with an app you can change them to have a very narrow field and target specifically the person directly in front of you.

I have a severe hearing loss and wear GN ReSound LiNX Quattro in both ears, without them I cannot hear anything useful, i.e. I hear no voice even when someone is directly in front of me and no background noise. With them I can hold a conversation in a fairly noisy pub, its hard work to listen in noise but they do an amazing job for me. Technology has moved way past the old analogue amplification that really did just make everything louder.