Isn't the alternative that they find a SaaS company to do it for them? Everything from WordPress to GitLab to Jenkins to ELK has good we'll-run-it-for-you vendors. (Bitnami also offers things like memcached and kube-state-metrics and language runtimes, but I'm not sure how you manage to make sure of them without having enough expertise to install software yourself. You can definitely find vendors to do the higher-level task for you, if you're in the market for something like that.)
Or that they hire someone with the relevant expertise, but sure, we can assume that they're not going to do that for the purposes of discussion.