Hello HN: So we think we innovate, But

Right from September 18 ', we were working on a product. Team spirit was as high as it could be. Lots of organizational resources were channelized on that product. Interviews, media publications and a lot of other stuff happened altogether, making us more interested. Two issues: There was a gap in the development of a few months due to some other important projects and we made a project which was not feasible exactly. Eventually, we fixed. A lot of innovation was happening until we came to know that Google and Microsoft are pitching the same project in the market. What should be our approach from here? We will appreciate all the tips/suggestions.