Ask HN: Why does Gitlab's top-right logo now say “Gitlab Next”?

I've been a convert to GitLab for around 8 months. But I guess I missed something, because as of today there's a big green "Next" label near the regular GitLab logo. A skimming of the blog and a Duck Duck Go search don't immediately reveal an answer. I've checked it logged in and while logged out and it's still there.

(Quick shill: Github is great for discovering and sharing open source projects, no doubt; but try GitLab for your own FOSS or private repos. It somehow "just works" while being extremely flexible. I run their "built-in" CI runner on VPS and local machines for free, and the whole platform is open source and installable anywhere. Mirror any open repos on Github of course, but it's like a "MegaUpload" site compared to Gitlab's actual tools. Rant complete.)