This is an attempt to Tesla/iPhone the scooter market. Let's see what the consumer appetite is. I'm guessing the Bird brand is already tarnished with adjectives like "cheap" and "broken" so this may be an uphill battle.
I'm not seeing a rosy path to victory though.
So far it’s been great. There’s a “Mi Home” app that shows you remaining charge and an estimate of miles left, plus total miles driven. It’s also got a charge indicator on the scooter itself.
The owned scooters go a bit faster than the rental ones, and the battery lasts about 15 miles total.
So far it’s been useful to eliminate short drives or Lyfts (coming back from dropping off the car to get new tires is one example; going to local restaurants is another.) It folds up easily and can lock to a bike rack or stow under a table at a restaurant.
We’ve put 110 miles on it so far, which doesn’t sound like a lot, but considering most of our trips on it are far less than a mile, it’s been worth the money.
At $1299, though, I can’t see why this Bird scooter would be worth so much more than the Xiaomi. This landing page doesn’t help; it seems to assume the people reading don’t know about $500 scooters. Perhaps that is their target market, but in that case, I don’t think this will sell that well.
Terrible incentive. Why be so cheap? Should be incentivizing purchase of a $1200 scooter with way more free rides.
Weird move for a rental company imo.
Wonderful.
- Range on a charge
- Max hill slope with 150lb person
- Ground clearance
Insert eye-roll here. Honestly this is so bad it feels like an April fools joke or something.