To be fair, what Magic Leap is doing is a few orders of magnitude more complex and innovative than what Juicero was attempting to do.
As in, its an industry that doesn't quite exist yet, there are problems that were never thought would be problems in the first place, and the whole concept of programming things for real time three dimensional overlay on a device that's light enough to fit on your head is kind of a bigger challenge than squeezing a smoothie out of a large ketchup package.
But I would like to see where and how the money is being spent.
