First adopters pay a high price for testing bleeding edge technology, I can't think of many cases in which that hasn't been the case. This is technology that exists no where else. They need to recoup costs from R&D to make the improvements required to produce a real product.
This is how things used to be kickstarted before we had micro-fundraising. This is why everyone talks about how tech reaches the rich first, they have the funds to test this tech before us plebs, because it costs money to develop bleeding edge stuff. What bleeding edge, physical technology comes in at a low price point comparatively to the market rate? I can't think of any off the top of my head.